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01Insights

Straight answers,written to be useful.

Practical guides for businesses in the UAE — the questions we get asked often enough that the answer is worth writing down properly.

Printing6 min read

Business card sizes in the UAE, and why printers disagree

Three different dimensions are all described as the UAE standard, by printers who should know. Here is where the disagreement comes from, which size to pick, and the artwork specification that will not come back rejected.

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Websites7 min read

Does your UAE website need an Arabic version?

Plenty of UAE businesses are sold a bilingual website they never maintain. Here is how to work out whether yours needs Arabic, and what doing it properly actually costs you in effort.

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Starting out7 min read

New business in the UAE: what to spend on first

You have the licence and a limited budget. Identity, website, print and advertising all claim to be the priority. Here is the order that wastes the least money, and the reasoning behind it.

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